A self-funded program bringing visitors, economic vitality & support to our community.
Where does the money come from?
Powered by Travelers, Not Residents
Explore Lompoc is a nonprofit Tourism Business Improvement District (T-BID) run by an all volunteer board of directors. It was created by our local hotel owners to provide a stable, long-term way to promote tourism and attract overnight visitors at no cost to residents.
Every guest who stays in a Lompoc hotel pays a small 3% fee that directly funds marketing, events, and programs designed to bring more visitors into our community. These visitors stimulate the Lompoc economy by spending money at our local businesses.
What is the Money Spent On?
Marketing Lompoc as a Destination
Bringing overnight visitors to Lompoc’s hotels is essential to keeping the city strong. Guests’ spending ripples through our entire community — supporting not only lodging, but also our restaurants, wineries, shops, entertainment, and transportation services.
Our targeted blend of digital, print, and outdoor marketing strategy brings visitors from California and beyond!
Our Small Town Has BIG REACH
In 2024, Explore Lompoc's message reached over 19 Million.*
- 9.9M Billboard Viewers
- 3.7M Social Impressions
- 3.6M Print Ad Circulation
- 903K TV Commercial Plays
- 519K Web Page Visits
- 280K Email Sends
- 53K Brochure Distribution
- 17K Tradeshow Attendees
*Does not include Press Coverage, which reaches millions more.
How Does this Benefit our Community?
Visitors Are a Boost to Our Economy
Visitor spending helps create local jobs, supports small businesses, and generates tax revenue that funds the services and amenities making Lompoc a great place to live, work, and visit. To attract out-of-town visitors, Explore Lompoc partners with local nonprofit arts & cultural groups and other event organizers, including:
Local Art & Culture
Support for the Lompoc Concert Association and mural restoration with the Lompoc Mural Society
Education & Adventure
Partnership with NASA/JPSS on a space-themed geocaching tour for locals and visitors alike to enjoy
Event Sponsorships
Explore Lompoc has partnered with and marketed hundreds of local events, including:
- Sta. Rita Hills Wine Alliance
- Wine & Fire Weekend
- Lompoc Chalks Festival
- Lompoc Police Car Show
- American Jr. Golf Tournament
Marketing that Moves!
Local Business Spotlights
Explore Lompoc is dedicated to shining a light on the businesses, events, and experiences that make our city unique. This includes top-notch storytelling with thousands of professional photo and video assets, filmed right here in town. Check out these new releases in 2025:
Long Form Spotlights
- Skydive Santa Barbara
- Camins 2 Dreams Winery
- Transcendence Wines
- Lompoc Mural Society
Digital Short Form
- Santa Rita Hills Wine Center
- Capulín Eats & Provisions
- The Mission Club
- Sanford Winery
- Rock 12 Distillery
- Jupiter’s Spark Collective
- Mama’s Caffé
- La Purisima Mission
- Santa Rita Hills Lavender Farm
- Lolli & Pops
Marketing that reaches the world.
Visitors that help our economy flourish.
Explore Lompoc provides free promotion and marketing for countless attractions including:
La Purisima Mission | La Purisima Golf Course | The Mission Club | Jalama & Surf Beaches | Lompoc | Mural Society | Museum of Lompoc | Lompoc Wine Ghetto | Sta. Rita Hills Wineries | Vandenberg SFB | Local Shops & Eateries | Farm & Ranch Tours | Spas & Wellness | Skydive Santa Barbara | Historic Old Town | Lompoc Aquatic Center | Outdoor Activities (Geocaching, Biking, Hiking, Parks & More) | Local Events (Lavender Festival, Music, Plays and More) | Wildlife (Birding, Horse Sanctuary and More) | Lompoc Hotels | And many more!
Your Insider Guide
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Top Hotels
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